My work, personal and professional, has always been driven by a respectful curiosity in people from all walks of life and their individual stories. My goal is always to capture an authentic moment, whether I am creating personal work or shooting a campaign. It is through my personal projects that I have continued to develop and refine techniques that allow me to achieve this goal. My subjects, whether professional talent or just everyday folks, often forget that they are being photographed and I'm constantly amazed at what people will share with me when I'm taking their picture. I have found over the years that if I open up and share some of my life, my subjects, in turn, feel more comfortable and open about their lives. It's during these conversations that I tend to capture the most honest moments of interaction and expression. If I’ve done my job fully, he viewer always wants to know a little bit a more about the person in the photograph Through the years and over many places, I've been fortunate to meet and collaborate with some incredibly talented people. They are gifted, experienced and always dedicated to the project. This goes for everyone from the producer to the location scout and all the way down to the PA’s. Crew members with oversized egos never last on my sets. I try to practice this sage advice: Surround yourself with people smarter than you and you will never stop learning. This level of trust, competence, and camaraderie lends itself to a relaxed set. I once had a client who came to factory we were shooting in and the plant manager didn’t really explain where we were setup, but as soon as she entered the space she simply followed the laughter she heard. I think in some ways she found it refreshing because she had forgotten the concept of truly loving and enjoying what you do for a living. It’s not that we don’t take our work seriously, just that we don’t take ourselves too seriously. This group effort and the experience of creating stories never gets old.